Strategy of Toyota

1. Introduction 
2. 1. Inception of Toyota – Founded by Kiichiro Toyoda, Japanese businessman in 1937  3rd positioned in automotive company in the current market  Competitors of Toyota - General Motors and Ford in United States and Honda in Japan.  Sale of Vehicle by unit- 8.871 million units  Net Income earned in 2013 - Yen 962.1 billion
3. 4. General Environment Analysis  The general environment analysis process has four steps: Scanning, monitoring, forecasting and assessing (Hanson et el. 2011).  Has six segments:  Demographic: Toyota faces a decreasing population in Japan (-0.1%)  Macroeconomic: -Interest rates, exchange rates & inflation. Rise in Yen makes Japan a high cost production location & requires Toyota to move production overseas
4. 5. General Environment Analysis  Political/Legal: - Laws enacted in some countries to reduce Cos create challenges to Toyota.  Socio-cultural: - Changes in values and preferences of customers and the society at large provides both threats and opportunities.  Technological: - There is a technological shift taking place in the automobile industry. while Toyota continues to stick with hybrid technology, other companies (such as GM with the Chevy Volt) are starting to introduce all electric vehicles.  Global: - The move toward the globalization of markets requires Toyota to become more of a global company.
5. 6. The Four Characteristics of global economy 1. The economic integration 2. The capital movements 3. Production has no correlation to the employment 4. The internet
6. 7. Porter’s Five Competitive Forces
7. 8. Competitive environment analysis 9.60% 7.60% 7.00%5.90%5.30% 5.10% 4.80% 3.10% 2.40% 2.30% Auto Industry Market Share in 2013 Toyota Volkswagen Ford Chevrolet Hyundai Nissan Honda Kia Renault Fiat
8. 9. n 2011, Toyota, along with large parts of the Japanese automotive industry, suffered from a series of natural disasters. The 2011 Tōhoku earthquake and tsunami led to a severe disruption of the supplier base and a drop in production and exports.^[41][42] Severe flooding during the 2011 monsoon season in Thailand affected Japanese automakers that had chosen Thailand as a production base. Toyota is estimated to have lost production of 150,000 units to the tsunami and production of 240,000 units to the floods.
   The automaker narrowly topped global sales for the first half of 2014, selling 5.1 million vehicles in the six months ending June 30, 2014, an increase of 3.8% on the same period the previous year. Volkswagen AG, which recorded sales of 5.07 million vehicles, was close behind.^[43]
   In August 2014, Toyota announced it would be cutting its spare-parts prices in China by up to 35%. The company admitted the move was in response to a probe foreshadowed earlier in the month by China's National Development and Reform Commission of Toyota's Lexus spare-parts policies, as part of an industry-wide investigation into what the Chinese regulator considers exorbitantly high prices being charged by automakers for spare parts and after-sales servicing.In October 2012, Toyota announced a recall of 7.43 million vehicles worldwide to fix malfunctioning power window switches, the largest recall since that of Ford Motor Company in 1996. The move came after a series of recalls between 2009 and 2011 in which it pulled back around 10 million cars amidst claims of faulty mechanics.^[47] In March 2014, Toyota agreed to pay a fine of US$1.2 billion for concealing information and misleading the public about the safety issues behind the recalls on Toyota and Lexus vehicles affected by unintended acceleration.
    Total equity ¥16.788 trillion (FY 2015)
   Slogans used: 
9. Leads You Ahead
10. Drive Your Dreams
11. Let's go beyond
12. Toyota sponsors several teams and has purchased naming rights for several venues, including:
    • Toyota Center, Houston, Texas
    • Toyota Center, Kennewick, Washington
    • Toyota Field, San Antonio, Texas
13. 11. Internal Environment Analysis To attract & attain customers with high-valued products & services & the most satisfying ownership experience in America To be the most successful & respected car company in America World domination with regard to car supply. The company seeks to achieve market leadership by delivering value to customers & providing high quality vehicles
14. 12. Internal Environment Analysis CORE COMPETENCIES Produce - What is needed - In the amount that is needed Total quality control All workers to meet customers’ needs Involve all workers in the company (BEING INCLUSIVE) - To achieve total effectiveness of the production system - To ensure total productive maintenance Computer integrated manufacturing to include: - Design - Production - Distribution - After sales service - Support in the field - Use computers & IT
15. 13. Internal Environment Analysis VALUE CHAIN OF TOYOTA1.Efficient & effective marketing and sales service a. Qualified staff b. Marketing program (Oh What a Feeling) 2. Supply after sales service a. handle complaints & provide solutions b. provide sales training 3. Efficient production method a. Toyota has quality instruments to assemble & tune new car engines b. Has an effective method of stopping work if there is a problem – therefore there is no poor quality 4. Upright inbound logistics ensures: a. The clients’ demands are met b. therefore there is no storage costs or wastage do to lack of demand 5. Good accessibility: a. Toyota manages its own showrooms in all countries b. Toyota does not outsource its services c. the products are easily accessible & their values are not inflated.
16. 14. SWOT Analysis
17. 15. Recommendation Business level strategy >>  Focus on technology and innovation of Hybrid vehicles as future differentiation strategy  Develop fuel efficient, compact vehicles for emerging markets Functional level strategy >>  Operation strategy : Focus on product quality control, continuous learning and improvement on manufacturing systems for efficiency  Marketing strategy : Reinforce Toyota brand image to restore reputation and build brand loyalty to increase value of Toyota
18. 16. Recommendation Enhance market share >>  Develop presence in emerging markets; China and India  Concentrate on USA market by Americanize the design, production and marketing  Invest and expand in European market  Continuous learning and improvement of Toyota product and process through technology and innovation  Increase customer responsiveness; identify and satisfy needs, improve support and after sale services
19. 17. Conclusion  Toyota has sources of strong competitive advantages in global automotive industry, such as TPM, value chain, strong brand, wide product offering and hybrid vehicles  Major recalls, economic crisis, natural disasters and intense global competition have posed serious challenge for Toyota  Growing emerging markets and shifting customers demands offer opportunities for Toyota to attain superior profitability and growth  Toyota must sustain its competitive advantages to retain its position and achieve future success

Alluring Cat

Alluring Cat

There are obviously a wide array of cat breeds in just about every combination of color and fur length you can name. Why is it then that one single type of cat intrigues our imagination more than all the others?

    Black cats are quite famous, or perhaps infamous, across many cultures. The ancient Egyptians believed black cats brought good luck, while many Europeans believe they carried bad omens. You can still find people today that adhere to one belief or the other, as well as a good portion of the public that doesn't buy into either superstition. Love them or hate them, black cats garner more than their share of attention.

        Although you may previously have heard of some of these black cat names, I think you'll find at least a few that you may not have thought of before. Some are very traditional or old-fashioned, while others are a play on words that have anything to do with being "dark". Some of 

these names may even strike you as silly, but chances are they have already been used by

someone, somewhere. If nothing else, hope you draw enough inspiration from this list to create

an original black cat name for your own pet.

Ashton	Coal	Hocus Pocus	Moon shadow	Smudge
Batman	Coal Dust	Immortal	Night Rider	Soot
Beelzebub	Conjurer	Ink	Nightshade	Spade
Bewitched	Crow	Eclipse	Ninja	Lucifer
Blackamoor	Crypt Keeper	Ink Spot	Obsidian	Spooky
Black Bart	Darth Vader	Inkwell	Raven	Spot
Black Beard	Mindnight	LeStat	Panther	Tarmac

          In Harry Potter story, there are few cats mentioned in the story. What’s your favorite part of “Harry Potter”? Heroism? The ancient struggle between good and evil? Mystery? Emma Watson, you say? The best part of “Harry Potter” is the cats.

6. Millicent Bulstrode’s cat – Before the pangs of adolescence and Horcruxes struck the trio, they had to contend with a case of mistaken cat-dentity. Under the impression that she had collected the hair of this female Slytherin student, Hermione instead concocted a Polyjuice potion containing the hair of Millicent’s cat––and temporarily turned herself into a cat-human hybrid.

5. Mrs. Norris – The caretaker Filch’s skeletal gray cat slunk around the castle for seven books. Besides shooting sly glares at misbehaving students, her most exciting adventure was getting petrified by the basilisk.

4. Mrs. Figg’s cats – Though a Squib, Mrs. Figg kept in touch with the magical community by breeding Kneazles––magical cat-like creatures with high intelligence and the ability to discern suspicious occurrences. Mr. Tibbles alerted his owner to Dudley and Harry’s dementor attack, and Snowy, Tufty, and Mr. Paws rounded out the veritable cat menagerie.

3. Dolores Umbridge – Besides having a Persian cat as her Patronus, the toad-like professor and Ministry of Magic employee also decorated her office with ornamental plates, each depicting a kitten with a bow around its neck. Described as garish and horrible, I’ll admit––despite my own love of felines––that these cats were as rotten as Umbridge herself.

2. Crookshanks – “It was either a very big cat or quite a small tiger,” Harry remarked the first time he met Hermione’s squashed-faced, bowlegged ginger cat Crookshanks. Half-Kneazle, he was intelligent, rambunctious, and the perfect companion for a night by the fire in the Gryffindor common room. I was pretty jealous.

1. Minerva McGonagall – It was a close tie, but McGonagall as a silver tabby Animagus narrowly beat out Crookshanks as my favorite Potter cat.

     Some health problems should be concerned includes feline lower, vomiting, breathing difficulty, cherry eye, excessive tearing, heat sensitivity, ringworm scalp disease, and cat-scratch disease. Cats do take work however and you need to be prepared for that. Brushing is an every day responsibility. And, you will be vacuuming more. It is not unusual for this breed to have eye problems. Whether you have a flat faced or doll face they have very little room for tears to fall and you may need to also give them eye drops to help this. Infections do happen. Interaction with human such as Animal-assisted therapy, As pet, Cat cafés, Cat massage, Cat show. There are cats where you can adopt in Kuala Lumpur. 

SPCA's Gallery - kittens/cats available for adoption from SPCA.
Kitten.com.my Gallery - kitten/cats what were strays are taken home & put up for adoptions.
SCCARFS' Gallery - an indepedent charity project that rescues kittens/cats off the streets & put up for adoption.

       Cats can hear much higher-pitched sounds, up to 64kHz, which is 1.6 octaves above the range of a human. A domestic cat's sense of smell is about fourteen times as strong as human's. Their modified sense of taste would cause them to ignore plants. Cats need protective sides to their bed; a cardboard box for instance. Cats exercise themselves by playing hunting games. The kennels themselves may be either purchased complete, purchased 

That's all. thank you for reading .o.

Cheese In the Trap

I posted my review about the popular Korean webtoon Cheese in the Trap yesterday and suddenly I feel like I owe you some tips where to read the webtoon with English translations. Recently, I watched this romance drama.

Read 'Cheese in the Trap by Soonkki - Webtoon Review ( stars Park Hae-jin, Kim Go-eun and Seo Kang-joon.치즈 인 더 트랩)


[About the Webtoon]

Cheese in the Trap by Soonkki

Having returned to college after a year long break, Hong Sul, a hardworking, over-achiever, inavertly got on the wrong side of a suspiciously perfect senior named Yoo Jung. From then on her life took a turn for the worst and Sul was almost certain  it was all Yoo Jung's doing. So why is he suddenly acting so friendly a year later?

Its the downside of being a non Korean fan who doesn't know how to read Hangul. Its the same when watching Korean drama and variety shows. We need to wait for the sincere subbers and translators to do their jobs. Anyway, here are the list of sites where you can actually read Cheese in the Trap with English trans.

 Yoo Jung
A college student who seems kind on the outside, but secretly harbors a dark side that only Hong Seol observes. He is attracted to Hong Seol.

Hong Seol
A college student who is smart, but awkward in society. She struggles to figure out Yoo Jung's true intentions and is the only one that can see through his exterior.


Line Webtoon

Line Webtoon is the official site where you could read Cheese in the Trap with not only English but Vietnamese, Spanish, French and many more languages. Translated episode is usually released every Sunday of the week. However, the English translation as of today is only in Seasson 2, Episode 59. Take note that the webtoon is in its Season 3 already.


The translation here is quiet neat and the good part is the you can actually download the Line Webtoon App that is available in Android and IOS Devices. After downloading the application, there is a feature where you can download and store the webtoon in your device for 30 days which you can read offline. So, if you're kind of a busy person and an occasional comic reader this app is the best for you. But, if you're the type to read something and finish it off in a few days span this may not be enough for you.

Odd Squad Scanlations

After reading Cheese in the Trap in the Line App I got so curious about the next pages so I researched and found out the team of Odd Squad. Odd Squad is pretty much doing their job legally because when reading the webtoon you first should go to the naver page of Cheese. That means you are giving hits to Soonkki, the artist behind Cheese.

Odd Squad is using the so called "English Translation Overlay" technique which is kind of amusing. Its like first you go directly to Cheese in the Trap's naver site which is totally in Korean and then you click on the Odd Squad's overlay technique and magic comes out, the bubble conversations are suddenly turning into English language.


The downside is that you should read the webtoon using your laptop because first you have to bookmark Odd Squad's naver translator plug-in in your search engine. Some peope found it troublesome but I suggest its best to use Google Chrome and then drag and drop Odd Squad's naver translator image in your bookmark bar and your good to go. Just click the bookmarked plug-in in every refresh and next pages of the webtoon. As of now, Odd Squad had translated Season 3, Episode 51 of the webtoon.


The story revolves around the female lead Hong Sul and her love and hate relationship with her "sunbae" (also means senior)  Yoo Jung. Hong Sul's character is an ordinary returning college student in one of the top Korean universities who strives her best to be the first in her department to acquire a scholarship given by the school. She is a very sensitive girl who thinks a lot about her environment and the people around her. She's the type that always talk in her head about what not to and what to do. On the other hand, the male lead Yoo Jung is the embodiment of perfect in the university where Sul attends. He is smart, rich and seen as kind by his classmates and upper/lower classmen. But then, the story will not be an exciting one without conflicts so Yoo Jung's real character is something to be discovered by the readers.

Plot
Hong Sul is really oblivious with Yoo Jung at first because she thinks his something so mysterious and one of those people one shouldn't trust fully. There were a lot of instances where she and Yoo Jung can't seem to be a good pair for each other but then, in the latter part of their year in the university Yoo Jung started acting so close with Sul and Sul started to depend on him without her noticing. The underlying question is why did Yoo Jung suddenly got this kind of attitude of wanting to be close with Sul all of a sudden.

It shows the delicate relationship between a female university student Hong Seol (Kim Go-eun) and her senior Yoo Jung (Park Hae-jin). Hong-Seol does part-time jobs since her household is poor, while Yoo Jung is perfect with good academics and athletics plus he is kind. However Yoo Jung also seems to have a dark side with some people holding grudges against him.

I really can connect with Sul's character so much because I myself is also a sensitive person. While reading her thoughts, I was always like, "Oh My Gosh, She's actually me!" That's why I didn't have the problem of reading the story despite of the slow pace. I like that the writer, Soonkki had decided to make the story occur in a college envronment because nowadays stories about highschool life and first love are seriously so mainstream that sometimes I could actually predict what would happen at the end.

Yoo Jung for me is a love me or hate me character. He is frustrating enough that sometimes I don't even know if I like him for Sul or not. But then, I love how Soonkki had drawn him. He is a "typical flower boy come on and get me character".


I also love how Soonkki dresses the characters with different styles and clothings. For example, Sul is a tomboy type so she is usually dressed with fitted jeans, chucks and sweatshirts. Yoo Jung on the other hand, dresses sophisticatedly and manly like his character. It makes me imagine them as real life persons. Also, I love how she made the title "Cheese in the Trap" because oftentimes I can see Hong Sul as a person whom always is cornered between something or someone.

The only thing that can be bothering is the first time reading it because there are a lot of past and present pacing in the story that made me somehow lost but then afterwards, I managed to understand what actually was happening to the story. Readers just need a little bit of time to be accustomed with the past and present thoughts of the characters.


The original soundtrack
어쩌면 좋아" ("Maybe")
I Am Love
Such -Kang Hyun Min ft. Jo Hyun Ah
Go- 솔튼페이퍼 (SALTNPAPER)
사랑인가 봐요- Maybe is love- Monkeyz

우주히피(Cosmos Hippies)

Thanks for reading. That's all. Till soon .o.